Japanese retailer Muji is opening a store at the Westfield Garden State Plaza shopping center here in August, its first East Coast store outside New York.

“We know from our e-commerce business that there is a demand for Muji products outside of the metropolitan hubs of New York, San Francisco and Los Angeles,“ said Asako Shimazaki, president of Muji USA. “We feel that the vibrant setting of Garden State Plaza is a perfect location for us to reach the New Jersey market and test out our first store in a more suburban community.”

Muji’s Garden State Plaza marks the opening of the brand’s 12th store in the U.S., with five existing locations in California and six in the greater New York City area.

The 8,600-square-foot store will offer a range of Muji products, including kitchenware, furniture, appliances and health and beauty products, such as its top-selling Aroma Diffuser, a device which allows customers to choose from a range of scented essential oils to fit their mood, and uses an ultrasonic mist to spread scent throughout the home. The Electric Kettle, Rice Cooker and Pop Up Toaster, which exemplify Muji’s minimalist aesthetic and efficiency-focused design, will also be available.

(Source: hfndigital.com  Author: Allison Zisko)