Ethnicraft Online Reaches Further into Asia, Expands Singapore Warehouse
The wood furniture company expanded its warehouse space in Singapore, launched in China in early 2015 and announced a new line of oak furniture this April.
Singapore / ACCESSWIRE / May 2, 2015 / Ethnicraft Online Singapore, Singapore’s first online furniture store, is pleased to announce further expansion into the Asian region. The company expanded into Kuala Lumpur, Malaysia in the fourth quarter 2013 and started operations in Shanghai, China earlier in 2015. To maximize product availability, it has also obtained additional warehouse space.
Ethnicraft Online was founded in 2012 as the B2C concept of Ethnicraft. Ethnicraft has been producing wooden furniture for almost 20 years. It is headquartered in Belgium and has sales offices in Belgium, France, Singapore, Indonesia and Hong Kong, China; and manages four production facilities with more than 2,000 employees in Indonesia, Vietnam and Serbia. Offering a range of high-quality handmade furniture for the bedroom, living room, dining room, kitchen and home office, the company’s products are distributed by 1,200 furniture retailers in more than 50 countries around the world.
In April, Ethnicraft Online began to market oak furniture, complementing its teak furniture line. Ethnicraft uses reclaimed and plantation teak wood from Java, Indonesia. Teak's natural attributes – its high oil content, strength and durability – make it an exceptional choice for furniture. Items made from teak repel moisture and last for many years, giving the furniture a timeless quality.
Because the retailer is dedicated to delivering quality products, superior customer service and convenient shopping, the company follows its 10 Services motto, which among principles, includes a lifetime warranty for all solid teak furniture and complimentary delivery and installation services.
The company prides itself on its commitment to sustainability, ensuring that all aspects of the product cycle—from sourcing and production to distribution—follow the latest in “green practices” to maximize energy efficiency and reduce waste.