In the home furnishing market, wood products are closely related to furniture and building materials, and their products are mainly used in furniture and construction, as well as decoration materials. 

At present, wood products in the home market are seeking development towards the strategic layout of multi-category, multi-product integration, and multi-brand simultaneous operation. At the same time, relying on the standard and non-standard customized technology in the hardcover market, the wood products in the larger consumer market are being developed. Manufactured products use the hardcover market as a powerful starting point for corporate revenue.

The custom-made market share of hardcover wood products has declined, and companies have adopted multi-category competition

According to data from the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, from January to May 2021, the national furniture manufacturing industry completed 42.674 million pieces of output, a year-on-year increase of 32.7%. The operating income of the national furniture manufacturing industry was 293.15 billion yuan, a year-on-year increase of 31.9%; the total profit was 13.57 billion yuan, a year-on-year increase of 44.7%. The "three brothers" (cabinet, indoor door, bathroom cabinet) of the wood products market in the fine decoration market reached 2.615 million sets from January to May in 2021, and the year-on-year decline is further narrowing.

According to the data of AVC Real Estate Hardcover Compass 3.0, from January to May 2021, in the hardcover residential supporting market, among the parts supporting wooden cabinets, indoor doors, and bathroom cabinets, the scale of developers' orders continued to decline year-on-year. To -15.5%, the market share was 51.9%, a drop of -1.3% from the same period last year.

According to statistics, in the first half of 2021, in order to cater to the housing needs of the post-85s and post-90s generation, the market share of hardcover wood products has declined significantly. In order to compete for market share in the hardcover market, companies have launched a contest through strategic planning of multi-category, multi-product integration, and multi-brand simultaneous operation. The richer the categories of wood products, the more consumers and developers will be attracted to open up the hardcover market and the incremental market.

The retail market for wood products is declining, and mid-to-high-end home customization may become a trend

Under the retail channels of wood products and home furnishing market, traditional retail channels are gradually shrinking and falling into a downturn. Affected by the market at the end of the epidemic, the hardcover custom-made market in 2021 will also be significantly hindered, but the innovative power of existing technologies has ushered in new development opportunities for the custom-made home market. The industry believes that the main driving force for the future growth of the customized home furnishing market is mainly the refurbishment demand for existing homes and the ever-increasing penetration rate of fine decoration. Many wood products companies have increased their investment in customized home furnishing bases while operating multiple categories, multiple products, and multiple brands simultaneously, and strive to follow the footsteps of the market to reap more market dividends.

When the post-90s and post-00s who pursue individual fashion become the main force of household consumption, coupled with the rise of the middle class, household consumption has been escalating. At the same time, with the rapid advancement of the fine decoration market policy, the continuous expansion of the fine decoration scale has brought more market opportunities to the engineering channel. The number of wood products companies entering the hardcover market is increasing. Some of the whole-house customization companies have seen the momentum of long-term development, and have laid out the hardcover market business in advance to promote the rapid development of China's high-end custom home furnishings.