Recently, it has been reported that Aurora Group will officially enter the field of children's home furnishings under the "Aurora Home Furnishing" brand.

It is reported that the "Aurora Home Furnishing" brand will be the first to take the learning scene as a breakthrough, gradually cut into the whole scene of children's home life, and provide 3-18 children and young people with "artistic, environmentally friendly, and loving" home furnishing products.

In the past two years, the continuous outbreak of children's health problems has caused the demand for professional children's home furnishings to rise vigorously.

For growing children, the "learning scene" has become one of the most important scenes in their lives. In this entry into the field of children's home furnishings, Aurora chose to make a breakthrough from the children's "learning scene". Follow the steps of "starting from the learning scene and gradually cutting into the whole scene of children's life in the future" to achieve the goal of creating a brand for children's home furnishings.

Aurora Home uses "parent-child relationship" and "children's relationship with the world" as the design basis for its products, focusing on health and carrying out comprehensive innovation. The first batch of products is composed of five series: "Jungle Funegg, Space Cooldan, Macaron Mengdan, Artist Chaodan, and IP New Products", which are environmentally friendly and practical.

Take the first-to-market Conglin Funegg series as an example. This series uses original ecological and environmentally friendly solid wood, which is resistant to water, corrosion, cracking and abrasion. In addition, the product is also equipped with chair covers and magnetic suction according to the use scene, combined with practical needs to design large storage accessories such as magnetic tissue boxes, desktop cleaners, magnetic clocks, small fans and other learning aid systems, and fun interactive systems.

Entering the field of children's home furnishings, Aurora's business strategy has also expanded from corporate users to family users.

According to data, the main family groups in the domestic market at this stage are relatively young and are "indigenous people" of the Internet. They are good at using the internet and social media to acquire all kinds of knowledge and have a natural sense of intimacy with online consumption. Aiming at such household customers, Aurora Home has conducted continuous and in-depth research in product development, usage experience, and consumption scenarios. At present, Aurora Home Furnishing has established an e-commerce center in Jiading, Shanghai, and has established a comprehensive content marketing channel to fully penetrate the home scene.

It is reported that the new products of Aurora Home Furnishing series have been launched one after another in Tmall stores.