On May 6, 2021, Guangzhou Holike Creative Home Furnishing Co., Ltd. (hereinafter referred to as "Holike") and HilDing Anders (Group) brand "Slumberland" (hereinafter referred to as "Slumberland") held a strategy at the signing ceremony of the cooperation agreement, Lin Lini, Chief Brand Operations Officer and Deputy General Manager of Marketing Center, and Ma Jinyao, President of Slumberland China, signed a strategic cooperation agreement on behalf of both parties.

For many years, Holike has been committed to providing a “healthy home” overall solution for thousands of consumers. This time, it has reached a strategic cooperation with Slumberland, and innovatively creates a healthy and comfortable sleep lifestyle for consumers. The original trendy lifestyle of Holike extends to the sleep field, which undoubtedly adds to the original large home solution of Holike.

Through the comprehensive strategic cooperation between the two parties, Holike will build on the R&D and technical strength of Slumberland’s century-old brand to establish international/domestic standards for the two parties’ new joint products, and jointly promote the implementation of the "series of joint mattress projects". In addition, Slumberland will also provide innovative sleep key performance testing solutions, through professional and lean production, to help those who purchase co-branded products in Holike stores. Consumers provide mattresses with high-quality and reliable sleep protection, forming a full-link closed loop from standard establishment and technical support to product development, production and sales.

Slumberland is a century-old British brand that began in 1919. It entered the Chinese market in 1987 and was one of the first bedding brands to enter the Chinese market. In recent years, it has opened nearly 300 retail outlets in major cities in China. As the choice of the British royal family, it has been crowned and honored by the British royal family three times. It is also the preferred partner of five-star hotels in the world, providing high-quality sleep support for more than 2500 star hotels in China. The cooperative hotels include W hotels and Hilton hotels, Westin Hotel, Wanda Group and other well-known brands.

Slumberland has the production of PPS decompression bag interlocking sleeping position spring system, which uses a purely hand-made core spring support system to disperse body pressure in both vertical and horizontal directions; at the same time, it has also obtained the Swiss AEH laboratory ergonomic design authority certification, and is endowed with technology. A healthy and comfortable sleep life, through professionalism and innovation to achieve consumers' unparalleled sleep comfort experience.

Holike, specializes in the field of whole house customization, comprehensively deploys a large home strategy of "closets, cabinets, wooden doors, retaining walls, home furnishings" and multi-category, focusing on the development of whole house suites, providing consumers with one-stop shop for the whole house overall solution. In terms of brand development, Holike puts forward the brand proposition of "I see the original trend of life", actively embraces new consumer groups, and advocates the original trend of life philosophy of "healthy and comfortable, simple, return to the original" to provide consumers with high-quality homes help realize self-life propositions.

For many years, Holike has been insisting on health and environmental protection as its brand genes. After 9 years and 6 generations of the original pure aldehyde black technology, the new original version 5.0 of Holike-original pure aldehyde bamboo board is even more important in 2021. Taking the lead in the industry, with the advantages of "bamboo fresh enough", "bamboo pure enough", "bamboo strong enough", "bamboo enough environmental protection" and other product advantages, we will fully open a new era of clean aldehydes for healthy and environmentally friendly home furnishings.

Providing consumers with a healthy and comfortable home life is the common pursuit of Holike and Slumberland. In the context of the current major changes in technology and production methods, cross-industry integration has become the new normal. After this signing, the two parties will carry out diversified strategic cooperation in multiple fields to create an all-round and healthy life for consumers. Holike's 2,000 stores nationwide and the entire network of media have formed a huge dual-brand joint communication volume, and jointly opened a new chapter in the original healthy lifestyle.

Holike has been deeply involved in the field of whole-house customization for 19 years, and has made great progress in deepening cross-border cooperation, product innovation, and brand upgrading. In the future, Holike will continue to explore more healthy home furnishing possibilities with Slumberland, and is committed to bringing consumers a healthy and comfortable sleep lifestyle, while enhancing the brand's core competitiveness in an all-round way, so as to build a green and beautiful living environment.