Oppein Home's 2020 annual results online briefing was held on Tuesday.

Yang Yaoxing, secretary of the company's board of directors and deputy general manager of administration, introduced that the company will continue to work on the following aspects:

Information strategy

In 2020, the company has basically realized the preliminary completion of the self-developed, full-category, full-process, and full-covered Oppein customized home furnishing information system. The one-key operation functions of fast front-end design, fast renderings, order uploading, etc. have been fully realized, running through the front-end marketing to the back-end manufacturing. In 2021, the company will continue to upgrade and iterate the system, empower various business segments throughout the process, reduce costs and improve efficiency, and accelerate the promotion of the large-scale home strategy.

Large home model creation

Oppein is the first enterprise in the industry to make a breakthrough in the development of a large home furnishing strategy. The core of this strategy is to grow from a single product provider to an integrated home furnishing solution provider to solve the needs and pain points of consumers and distributors. Driven by the dual advantages of first-mover advantage and corporate organization and operation coordination capabilities, Oppein Home will continue to move forward: on the one hand, it will quickly perceive and deepen the establishment of emerging channel models, and explore ways of the develpoment path of large home furnishings to meet Oppein' s corporate situation and adapt to the market situation; on the other hand, we continue to explore the integrated sales business model of cabinets +, wardrobes, high-end whole-house customization + home accessories, bathroom +, custom wooden door systems and other categories.

Omni-channel layout

While maintaining the advantages and status of the original channels, the company will actively deploy the hardcover, self-contained, baggage, e-commerce, and foreign trade channel businesses, parallel channel management, system management and innovation management, and continuously optimize management methods.

Brand Building

In the context of consumption upgrades, consumers are showing younger characteristics, and branding, health, and intelligence are the new directions of future brand promotion strategies. Brand reputation, as one of the core elements of enterprise development, will bring better customer stickiness to the products and services of brand enterprises, and at the same time bring broader imagination for the development of brand enterprises. The company will continue to carry out brand building and management in multiple channels and in multiple forms, so that "a family, a love and a European style" will become more popular.