In recent home furnishing exhibitions, many companies have unveiled new initiatives, such as new products, new businesses, new brands, and new technologies.

A closer look reveals that they have begun another round of ambitious layouts.

The great prospects for the future belong to the innovators and the determined explorers.

According to the observation of Wiser Research, in the flooring category, Der Floor will release two new brands; in the furniture industry, HTL will launch a new sub-brand, and exhibit five brands at the same time, revealing the coverage plan of 500 stores.

In addition, Solux plans to speed up the layout of one city and one store in the large-scale home furnishings, clarifying the cities where new stores will be opened. There are also Boslon’s custom ceilings for the whole house, and the overall soft decoration of Oppein.

According to the news of Der Floor, at the Shanghai Floor Material Exhibition, the brand of 1863.ART will be released soon, positioning floor wall art creators, providing all-import floor wall integration solutions, and realizing design, plan, product, price, five major integrations of services.

At the same time, create a global supplier alliance based on TOP-level floor material brands, including Swedish flooring brand VIKEN, Spanish flooring brand NOVOFLOOR, Thai teak flooring brand CHAMPACA, Italian ceramic group atlas concorde, iris, Spanish ceramic group SALONI, Italian tile brand Terratinta Wait.

Der will also officially release the high-end log flooring brand Der.1863, these two brands have chosen to officially debut at the 2021 Shanghai Flooring Exhibition.

What is unexpected is HTL Furniture, which entered the Chinese market in 2014 and launched such brands as sofa master HTL, German classic home furnishing brand Domicil, Italian artist residence brand Corium, and German fabric design Fabbrica.

In March, the company launched a fifth brand: Italian fashion fabric Gallery series.

Wiser Research has noticed that these brands are different in terms of positioning. For example, there are mainly artists living and fabric designs, which form a brand matrix.

According to public information, HTL has opened 300 stores in the Chinese market and plans to expand to 500 in 2021, which is ambitious. This time, the large exhibition hall of 3,000 square meters is expected to have a certain supporting effect on investment promotion.

In the field of large-scale home furnishings, in addition to the active promotion of companies such as Oppein, Solux Home also has new trends. Its new business "Solux Home" is accelerating the layout of "One City, One Store", and will be launched in Fuzhou, Wuhan, Shanghai and other places to open large-scale experience stores this year.

Solux currently has opened a "Solux Home" real-world store in Xiamen, covering 6,000 square meters. It mainly promotes the trinity private brand model of "independent whole house home furnishing brand + independent full-process closed-loop service + independent self-operated carrier".

To put it simply, the owner can get one-stop service from interior design, decoration to whole house customization, soft decoration, etc., real bag check-in.

On the selling point, Solux Home once promoted free interior design and soft decoration design; at the same time, it exempted decoration construction and management costs.

Wiser Research believes that the model is indeed very good, focusing on the decoration of a home, but for Solux Home, the previous test is still very severe. This kind of business not only tests the brand delivery and service capabilities, but also requires the brand to have a relatively high level. Only by popularity can traffic flow in the retail market.

The popularity of the domestic market is still Solux' s shortcomings.

Oppein which has been advancing on the big home circuit for a long time, has recently released a lot of information in the soft decoration business. For example, opening a soft decoration dealer meeting means operating as an independent channel system. It also interpreted the 2021 overall soft furnishing plan; even called out the voice of building the first domestic soft furnishing brand, thinking that the traditional single-category soft furnishings should be eliminated, and the overall soft furnishing sales are the trend.

In the announced plan, according to the analysis of Wiser Research, there are some information such as: The standardization model of the whole-house soft decoration program store has developed a twelve-step operation process with three major links including reception, sales and service, and run-up operations. The home furnishing center will develop furniture systems, Huawei smart home systems and brand-name household appliances systems for soft decoration. In the ceiling section, Boslon once again promoted a new business, which is the "customized overall plan for the entire roof department".

Simply put, it is to customize the ceiling to meet the needs of the eight spaces of the whole house, such as the living room, dining room, kitchen, bathroom, bedroom, study, aisle, and balcony. The size, shape, color, and style can be customized.

A large number of new brands and new businesses have emerged, and powerful companies in the field have endorsed them. Then the question is, how should dealers accept the challenge?

Wiser Research believes that from the perspectives of consumption, competition, and trends, the above-mentioned layouts are all tenable and have room for growth.

But if the dealer can do it, he should soberly evaluate his own resources and capabilities, and consider the support that the factory can provide, make comprehensive balances, and do what he can.