On February 15, 2021, the National Building Materials and Home Furnishing Prosperity Index (hereinafter referred to as "BHI") jointly released by the Circulation Industry Development Department of the Ministry of Commerce and the China Building Materials Circulation Association showed that the BHI in January was 84.93, a month-on-month decrease of 16.59 points and a year-on-year increase 6.31 points. January sales of building materials and home furnishing stores above designated size were 75.55 billion yuan, down 8.59% month-on-month and up 25.45% year-on-year.

The Industry Research Department of the China Building Materials Distribution Association interpreted the current BHI data as saying that the national building materials and home furnishing market will start smoothly in 2021, and the market has returned to the weak and stable state before the epidemic. In January, the sales of building materials and home furnishing stores above designated size were 75.55 billion yuan. A month-on-month decrease of 8.59%. Due to the earlier Spring Festival last year, it directly affected the sales of building materials and home furnishing stores above designated size in January 2020, and the relatively late Spring Festival in 2021 has caused the sales of building materials and home furnishing stores above designated size to increase by 25.45% year-on-year.

Among the sub-indexes of BHI, the first thing to pay attention to is its "popularity index", which fell 54.02 points from the previous month and 10.77 points from the same period last year. First, the recurrence of the new crown pneumonia epidemic in some cities affected consumers' willingness to enter stores; second, since 2020, the epidemic has accelerated changes in consumers' online consumption habits, and traditional offline traffic has indeed declined. In the future, how to use diversified channels organically, how to use 5G, big data and other technologies to truly achieve an omni-channel consumer experience scenario that integrates online and offline is still the key for companies to win the market.

The second thing to pay attention to is the "employment rate index", which is 237.19 points this month, down 55.87 points month-on-month and 30.47 points year-on-year. Compared with the same period last year, the epidemic has caused a decline in the employment situation in the building materials and home furnishing market, which also highlights the current market. The competition is fierce, the survival of the fittest in the market and the Matthew effect become more prominent.

The Circulation Industry Development Department of the Ministry of Commerce and the China Building Materials Circulation Association suggest that the national building materials and home furnishing enterprises maintain a cautious and optimistic attitude, strengthen their confidence in the high-quality development of the industry, grasp the market opportunities under the new development pattern of "double cycle", and lead the industry transformation with innovation upgrade, only innovation can win the future.