Compared with the past 2020, the furniture industry in 2021 will not have the huge ups and downs of last year, and there will be no more economic shock-like blows caused by COVID-19 epidemic. The new year will be smoother than the past year.

But in 2021, we will face more routine difficulties and challenges.

Challenge one: Market pressure caused by the continued decline in labor

In 1962, my country's birth population exceeded the 20 million mark for the first time after the founding of the People's Republic of China, reaching 20.075 million. In 1963, my country's birth population reached approximately 27 million. From then on until 1976, the number of births in my country remained at more than 20 million per year.

The 15-year population boom has provided young, large and cheap labor for China's reform and opening up in the 1980s, and has achieved the primitive accumulation of Chinese capital.

By 2017, the baby boom began to turn into a retirement boom. In 2022, the wave of retirement will have a shocking impact on society.

Moreover, the huge reduction in labor will continue for more than ten years.

In recent years, many furniture companies have encountered major problems in their mergers and acquisitions, which have a major bearing on the nature of the market not supporting rapid expansion.

The first advice that arises from this: Do not mention some slogans that are quick and easy, make more scientific plans, and make accurate predictions.

Challenge two: Market shrinkage covered by the whole-house customization model

Whole house furniture is difficult for many companies to grasp, or reluctantly to force orders, there are many follow-up problems, and goodwill is extremely vulnerable.

Whole house furniture is difficult for many companies to grasp, or reluctantly to force orders, there are many follow-up problems, and goodwill is extremely vulnerable.

After the 2020 epidemic, many traditional furniture companies lost their competitiveness and were forced to withdraw from the market. However, due to the prevalence of whole-house furniture, the unit value of whole-house furniture is often large, and it has attracted a large number of enterprises in related industries and design enterprises to transform into the furniture industry. Therefore, data shows that the number of enterprises in the furniture industry has not decreased but increased.

Advice two: The furniture of the whole house may not be a gold mine. If you want to successfully mine, you must have strong technical strength, a complete service chain, and superb design standards. If you don't want the gold mine to become a golden trap, the furniture person must put in a hundredfold effort and great energy.

Challenge three: Continued penetration of the digital economy

The digital economy currently penetrates almost everywhere in the real economy, reshaping the inherent form of the traditional economy.

The furniture industry must make better use of the new competitiveness brought by the digital economy to lay the foundation for the development of its own enterprises.

According to reports, whether in the emerging Nankang furniture industry belt, in the Sichuan furniture industry belt, or even in the central plains, furniture companies that use digital technology to form strong market competitiveness have emerged.

Digital technology continues to make great progress in furniture production, sales, management, and even warehousing, logistics, and installation links.

The failure of many furniture companies is actually caused by the vastly backward technological input.

Advice three: Invest in new technologies at all costs, especially those who are willing to invest in digital technologies and pay attention to them. New business opportunities exist in technological transformation, especially in the application of new digital technologies.