From the National Day raw material prices to now almost 1 month's time, we find that in addition to many of the raw material price increase letter, there has also been a finished furniture factory price increase letter, price increase announcement: CHEERS announced price increases from October 9. However, relative to the price positioning of CHEERS, for its target consumer groups, the announcement of price increases is more likely to be a marketing tool, the actual impact on consumers is not large; as Shunde a furniture company producing massage chairs, based on the original price increased by 80-100 yuan / unit. Massage chairs of the main consumer groups is a single enterprise, engineering single, relatively few individual consumers; Tang Feng Han Yun  also announced price increases, the brand is a niche designer brand, consumers are relatively high-end; custom furniture brand to "new price increases", the launch of aldehydes sheet products, aldehydes sheet products prices higher than ordinary sheet products.

From the raw material market to the end consumer market, the first wave of the announced price increases of finished products enterprises have the following attributes: to do works order-based, originally positioned at the high-end, the launch of new products. Their price increases, or for the public consumers do not feel much, or acceptable to the public consumers.

Generally speaking, from the upstream raw material plants, to the downstream finished manufacturing plants, and then to the end consumer market, raw material price increases caused by the tide of influence is gradually decreasing.

Finished furniture manufacturing plants in the face of consumers, usually not in a particularly obvious, naked way to raise prices, but will be through other means to absorb the upstream raw material price pressure.

The common ways are: ① automation, intelligent production, improve the efficiency of production and manufacturing, reduce labor; ② optimize the internal management system of research and development, production and sales, strengthen cultural cohesion, strengthen training and other soft power-driven development; ③ increase cooperation with suppliers, through "quantity for price" way to get raw materials at the original price or even lower prices; ④ the original product price system to adjust to maintain the original price of the product in the market or a small range of not easily detected price fluctuations; ⑤ launch new products, new products on the price of a certain range of upward adjustment.

In short, most furniture manufacturers will choose to self-digest, or relatively mild way to deal with the tide of price increases. This is also why the price of raw materials has been rising every year, but consumers do not actually feel strong when buying furniture in the market.