On April 20th, Alibaba's home furnishing brand "Tang Ping" and high-end home store brand DERLOOK jointly created the "Zhima · Binjiang DERLOOK Store" in Hangzhou. The shape of the store is presented. According to reports, Zhima's house covers an area of 8,000 square meters and is divided into furniture hall, soft decoration hall, whole house customization, coffee shop and other areas. Commodities cover all categories of home furnishing such as residential furniture, lamps, bedding, carpets, wall paintings, decorations, daily necessities and so on.

Xing Jiguo, chairman of DERLOOK, said that he plans to land Zhimajia Experience Centers in 20 first- and second-tier cities within three years to provide more young consumers with good quality products.