A few days ago, Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd. (hereinafter referred to as "Shanghai Sinoexpo"), which is affiliated with JJGLE.COM, reached a deep cooperation with SF Express Group (Shanghai) Co., Ltd. (hereinafter referred to as "SF Express").

Mr. Wang Mingliang, Founder and Executive Director of Shanghai Sinoexpo, and Mr. Zhou Haiqiang, General Manager of SF Express (Shanghai), signed a framework agreement on in-depth cooperation on behalf of both parties, expressing their good wishes for long-term cooperation. The both parties will use their owned resources to carry out in-depth cooperation through all-round channels of online and offline, and jointly establish a cooperation mode integrating online invitation, offline publicity and on-site logistics services.

Specifically, in this cooperation, the both parties will focus on reaching an agreement on two items. On the one hand, cooperate with the exhibition e-commerce to jointly expand more possibilities of the exhibition e-commerce business. On the other hand, an official cooperation agreement on exhibit transportation is reached between China International Furniture Expo and SF Express.

In August 2019, Shanghai Sinoexpo's first exhibition e-commerce business ''JJGLE.COM EZBUY" was officially launched. This is the first B2B+B2P (Professional) e-commerce platform in the industry, which is organically combined with Pudong Furniture and Home Exhibition.

At present, EZBUY has successfully signed agreement with 300 high-quality suppliers with more than 50,000 online products, covering eight categories of living room, dining room, bedroom, study room, outdoor furniture, customized business decoration, home decoration and material accessories. The cooperation with SF Express means that EZBUY can enjoy the high-quality service of delivery and installation provided by SF Express, thus solving the worries of "difficult logistics and installation'' when purchasing furniture.

In addition, both parties will work together to optimize the exhibition logistics services of Furniture China 2020 and Maison Shanghai 2020 in the future. At the same time, SF Express is designated as the main transportation service provider to provide domestic and international transportation, customs clearance services, on-site mechanical services, etc. to continuously optimize and improve the quality of exhibition transportation services.

2019 marks the 25th anniversary of the China International Furniture Exposition and faces new challenges and opportunities. The 16-character policy of the China International Furniture Exposition has also been upgraded to ''export-oriented, high-end originality, online and offline, innovative retail" and will take this opportunity to start the next 25 years of great development.

Among them, the word "export-oriented'' remains unchanged, but its connotation has expanded from Chinese manufacturing to global manufacturing. More than 300 enterprises in more than 30 countries and regions have begun to use the export platform of Furniture China to market in more than 160 countries and regions around the world.

However, the JJGLE.COM EZBUY carries the vision of ''online and offline, innovative retail''.

''JJGLE.COM EZBUY" extends the 4 days of offline exhibition to 365 days of online. Through new Internet channels such as websites and mini programs, new retail sales of furniture purchase will be implemented - buyers, including C-end, can directly buy high-quality and lower-price products from manufacturers without middlemen to earn the price difference.

So far, we can see that the cooperation between Shanghai Sinoexpo and SF Express is bound to build a new mode of exhibition logistics and greatly promotes the diversified development of China's furniture industry to the Internet e-commerce platform faster.