Packaged Decoration Becoming Popular, Pan-Home Furnishing Enterprises in the Intense Competition
In 2018, “packaged decoration” (Whole house customization) has become an important battlefield of extensive home furnishing enterprises.
In 2018, “Packaged decoration” has become an important battlefield of extensive home furnishing enterprises.
In 2018 Building Expo, Shangpinzhaipei launched “New Home Packaged Decoration”, and Oppein launched “Star Home Packaged Decoration”. In addition to the whole-house customization Oppein, Sogal, Shangpinzhaipei and HOLIKE, more commercial forces also targeted the “packaged decoration” market: the real estate enterprises such as Country Garden, Evergrande and Vanke extended downstream to undertake decoration, furniture and household appliances; the Internet platforms strove to make the traffic realized, and the ceramic tile and building materials as well as house appliances enterprise also began to be engaged in the whole-house decoration.
(Source: JJgle.com)
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