Shangpin Home Collection settled in Suning.com's Guangzhou Dabiao store, which means that Suning's first full-house custom store was launched.

Since the beginning of the Internet transformation in 2009, Suning has covered eight industries including Suning.com, Suning Logistics, Suning Finance, Suning Technology, Suning Real Estate, Suning Wenchuang, Suning Sports and Suning Investment. 

At present, Suning has made in-depth contact with many companies in the whole house custom brand. The Shangpin Home Collection is the fastest landing. In 2019, Suning plans to have more than 100 custom-made stores.

At present, the traffic dividend in China's home furnishing industry still exists, but the growth rate is slowing down.

The channel integration of home improvement appliances is cross-border. In 2019, Suning will let offline integrated DEMO stores land in first- and second-tier cities. It will integrate multiple formats including home appliances and home furnishing industries, and operate according to the material and spiritual needs of consumers.

（Source: JJgle.com）