On August 30, Yihua Life released its semi-annual financial report for 2018. The data shows that Yihua Life achieved revenue of 3.563 billion yuan in the first half of 2018, up 7.29% year-on-year; net profit attributable to listed company shares was 378 million yuan, with a 19.54% year-on-year of decline. Compared with last year, the growth rate of revenue and net profit dropped sharply.

Yihua Life 2017/2018 Semi-Annual Report: Time, Sales Income, Year-on-year growth rate, Net profit, Year-on-year growth rate

Yihua Life is mainly engaged in research and development, design, production and sales of household products such as furniture and wood flooring. The products are positioned in the high-end. The leading products include wooden furniture and soft furniture, wood flooring and other product series.

Yihua Life is one of the few companies in China's home furnishing industry that sells its own brands in foreign markets. It is also one of the few companies in the industry that “manual afforestation, woodland harvesting, wood processing, product development, manufacturing, The sales network is a complete industrial chain integrated business model enterprise.

In the overseas market business model, Yihua Life uses a wholesale model to sell products directly to large overseas furniture wholesalers, retailers and brand chains. 

In the domestic market business model, Yihua Life mainly adopts the sales model of “Experience Center + Dealer”.

In May of this year, Yihua Life announced that it has teamed up with Baidu DuerOS and Scallion to create a smarter home ecosystem. It also announced the launch of eight Yihua smart home experience centers in Beijing, Shanghai and Zhengzhou. And AI smart home set sales, synchronized open AI smart home Jingdong crowdfunding online.

(Source: JJgle.com)