Mlily announced the semi-annual report for 2018. The report showed that Mlily 2018 achieved operating income of 1.283 billion yuan in the first half of the year, up 22.96% year-on-year; net profit attributable to shareholders of listed companies was 038 million yuan, a year-on-year decrease of 66.32%.

During the reporting period, Mlily focused on the global strategic layout of the mission and vision of focusing on improving human deep sleep products and striving to become a respected world brand. In the first half of the year, Mlily upgraded its brand strategy, launched the latest brand slogan and brand visual image, and extended a brand new VI and store SI to enhance its brand image and accumulate brand equity.

In Las Vegas, USA, the Global Release Conference of Mlily Smart Sleep System was held, and several national star store opening activities and national industry exhibitions were held to spread the concept of zero-pressure sleep, further enhancing the company's brand social awareness and expanding the brand influence.

In the first half of 2018, Mlily officially launched the SAP project.The project is centered on the SAP main core data bus, planning to access the data integration of various sub-function systems such as WMS, MES, SRM, C2M, DRP, and online store steward. By standardizing the group master data, the data islands of each link are opened to improve work efficiency and Data utilization.

（Source: JJgle.com）