On the evening of August 28th, Sogal released the 2018 mid-year report: From January to June, Sogal realized operating income of approximately 2.988 billion yuan, up 20.12% year-on-year; net profit attributable to shareholders of listed companies was approximately 369 million yuan, up from the previous period. 25.38%.

2016-2018 Sogal Income (blue) and Net Profits (Orange)

In the same period of last year, Sogal's revenue and net profit growth rate remained above 45%. Compared with the same period of last year, this year's growth rate has indeed slowed down. For this reason, Sogal officially gave several reasons:

In the second quarter of this year, the price was reduced

In the first half of 2018, there are about 500 stores to be refurbished

Sogal's new store growth increased less than other major brands last year

The industry is gradually entering maturity, and competition is more intense than ever

As a veteran custom-made home-listed company, Sogal has grown into an industry leader since 2001, and has entered a turning point in 2009 as a listed company.

In the first half of 2018, Sogal's operating income was based on category, cupboard(9.3%), furniture(5%), wood door(2%), wardrobe(83.5%), other(0.1%)

（Source: JJgle.com）