FreshHema Fully Settles in Beijing Easyhome Experience Mall

At present, Freshhema has opened 64 stores nationwide, and Easyhome has 247 stores nationwide. This cooperation has created a new cross-border business model of “home store + fresh supermarket”.

On August 11th, the Easyhome Experience Mall in Shunyi, Beijing officially welcomed Freshhema-the model of Alibaba's new retailer.

 

 

In the future, Freshhema will be introduced in seven Easyhome stores including Easyhome Experience MALL, and the opening of Freshhome Shunyi Store will kick off Freshhema's full presence in Easyhome.

 

More than 7,000 square meters of floor space, more than 7,000 kinds of carefully prepared products, on July 28th, the day of trial operation, Freshhema settled in Easyhome, the daily turnover exceeded 500,000 yuan.

 

As early as March 28 this year, 13 large real estate developers including Easyhome signed a contract with Freshhema. From this step, we can easily see the determination of Freshhema to develop rapidly.

 

 

 

At present, Freshhema has opened 64 stores nationwide, and Easyhome has 247 stores nationwide. This cooperation has created a new cross-border business model of “home store + fresh supermarket”.

 

 

 

On the one hand, Easyhome will provide store services and related support for Freshhema nationwide to create a community life service center; on the other hand, Freshhema will also take advantage of digitalization, and cooperate with Easyhome online and offline integration to explore new retail An innovative format.

 

About Freshhema

 

Freshhema is Alibaba's new retail format for the complete reconfiguration of offline supermarkets. Freshhema is a supermarket, a food and beverage outlet, and a vegetable market, but such descriptions seem to be inaccurate. Consumers can go to the store to buy or order at the Freshhema App. One of the biggest features is fast delivery: within 3 km of the store, 30 minutes delivery.

 

 

(Source: JJGLE.COM)

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