China Furniture Industry Trends: Customization, Smart Home and Whole-house Decoration
In China, the home building materials industry has a huge potential as a trillion-dollar market, customized, intelligent, and whole-house decoration.
I. Customization is still the main trend of China Furniture Decoration Industry
In China, the home building materials industry has a huge potential as a trillion-dollar market, customized, intelligent, and whole-house decoration.
China's custom furniture industry has gradually spread from custom wardrobes and cabinets to full house customization. In the whole house customization, there is not yet a brand who can claim that it has a mature operation model. For ceramics, bathroom, flooring, lighting and other building materials industries, customization is still at the trial stage. In the bathroom customization, there are a number of brands in China such as Jomoo, Dongpeng, and Oppein, which are laid out early. With the upgrading of young Chinese consumption, in the future, customization is undoubtedly a major trend in the home decoration industry.
II. Smart Home takes a more important area to Chinese people
China's smart home products currently include: smart speakers, smart toilet covers, smart door locks, smart lighting, smart sockets, sweeping robots, etc., but smart devices have not yet risen to the level of rigid demand, in developed countries such as Britain, France and Germany, the proportion of households using smart homes has exceeded 34%, while in China it is only 4.45%.
But in the future, the Chinese people hope to improve the quality of life. This phenomenon will continue to be highlighted. If smart homes can bring a better experience, it will be just around the corner in China.
III. Demand for the whole-house decoration turns to be larger with the upgrade of consumption.
According to the "White Paper on China's Home Furnishing Design Trends in 2018" released by Tencent Home, in the selection of decoration choices, the proportion of "decoration by the owner" is 20.81% and 39.6% in demanding the whole house decoration company . Among them, 80’s generation accounted for 43.57% and 90's generation accounted for 38.93%. Whole-house decoration still has a big market.
(Source: JJGLE.COM)
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