Global communications group WPP and global brand agency Millward Brown released the 2016 BrandZ Top 100 Most Valuable Chinese Brands in March and highlighted the top 20 brands that have gained most in brand value.

These two agencies noted that it is getting more difficult for a brand to break into the top 20 fastest-growing group. It took a brand to gain at least 10 percent to ascend to the list in the year 2014 and 21 percent in 2015. For this year, it was 41 percent. Letv(LeEco)and NetEase are the fastest-growing brands.

No 10 Robam

Industry: home appliances

Brand value: $724 million

Year-on-year growth in brand value: 49%

Ranking: 63

No 9 Moutai

Industry: beverage

Brand value: $11.51 billion

Year-on-year growth in brand value: 51%

Ranking: 13

No 8 China Life

Industry: insurance

Brand value: $15.5 billion

Year-on-year growth in brand value: 53%

Ranking: 10

No 7 Midea

Industry: home appliances

Brand value: $2.5 billion

Year-on-year growth in brand value: 54%

Ranking: 33

No 6 TCL

Industry: home appliances

Brand value: $273 million

Year-on-year growth in brand value: 59%

Ranking: 95

No 5 Supor

Industry: home appliances

Brand value: $389 million

Year-on-year growth in brand value: 59%

Ranking: 82

No 4 Suning

Industry: retail

Brand value: $3.31 billion

Year-on-year growth in brand value: 68%

Ranking: 26

No 3 China Taiping

Industry: insurance

Brand value: $441 million

Year-on-year growth in brand value: 70%

Ranking: 80

No 2 NetEase

Industry: tech

Brand value: $1.93 billion

Year-on-year growth in brand value: 73%

Ranking: 40

No 1 LeTV(LeEco)

Industry: tech

Brand value: $2.81 billion

Year-on-year growth in brand value: 81%

Ranking: 32

(Source: chinadaily.com.cn  Author: Song Jingli)