At the venue of the press conference for "Reception Room of Director Feng" in Beijing on Nov. 3, Feng Xiaogang disclosed details of the "customized" "2015 11.11 Global Shopping Festival Countdown Gala"-a gathering of superstars for the first time. He said, "11.11 is likely to become a global holiday. Just like Spring Festival passed down from our ancestors, our descendants may say that 11.11 is passed down from ancestors in one hundred years. In other words, all of us present may be ancestors of the 11.11 holiday."

Jack Ma-Board Chairman of Alibaba Group, Zhang Yong-CEO of Alibaba Group, Lv Huanbin-Head of Hunan Broadcasting System, Ying Hong-Chief Planner of 2015 11.11 Global Shopping Festival Countdown Gala, Zhou Xiong-Deputy Director of Hunan Broadcasting System, Satellite TV Channel, and Liao Ke-Gold Producer of Hunan Satellite TV were present at the venue as "guests to the reception room." It is known that the masterpiece of "2015 11.11 Global Shopping Festival Countdown Gala" made by Tmall and Hunan Satellite TV is expected to be grandly held at the "Water Cube" in Beijing at 20:30 on Nov. 10.

Three Tycoons Work Together To Share Joy with Global Consumers

Zhang Yong, CEO of Alibaba Group, said, "As this year's 11.11 comes to the countdown, we have more to look forward to the first '2015 11.11 Global Shopping Festival Countdown Gala’, and we expect to share joy resulting from scientific and technological development and improved life quality while welcoming the arrival of 11.11 with global consumers."

Lv Huanbin, Head of Hunan Broadcasting System, said. "Alibaba is a flag among internet firms and Hunan Satellite TV is a TV medium of powerful innovative gene. The combination of the two is expected to maximize festival effects of the 11.11. We expect to enable more audiences to experience unique ultimate interactions and enjoy the participation and happiness resulting from integration of TV and mobile internet through cooperation for the first 11.11 party."

Integration of Internet Features in Feng's "11.11 New Year's Film"

It seems to Feng Xiaogang that "11.11" and New Year's films share a lot in common, both of which are rooted in ordinary public, expanding and evolving from scratch. "Originally, 11.11 is a moment full of happiness to some, but worries to others. Ultimately, increasingly more Chinese tend to regard it as a holiday." According to Feng Xiaogang, the 11.11 party will adopt more novel and dynamic forms of artistic expression in its attempt to bring more joy for people.

According to Ying Hong, Chief Planner of 2015 11.11 Global Shopping Festival Countdown Gala, the "2015 11.11 Global Shopping Festival Countdown Gala" can be called "party in the greatest style of internet." The party will integrate variety shows, star games and mobile shopping, and consumers will watch, play and buy simultaneously via TV, internet, mobile phone and other platforms. Through the interactions of multiple scenes, hundreds of millions of global 11.11 fans are able to jointly participate in the spree. And such an innovative attempt of multi-panel interactions is bound to rebuild the "consumption + entertainment" mode.

　　
It is known that the party sponsors will disclose more domestic and foreign superstars who will take part in the party in the following week.

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