8 furniture and mattress brands launch a China Furniture E-retail Alliance on June 9th, on the platform of tmall.com and juhuasuan.com.

The China Home Furniture E-retail Alliance is launched in Guangzhou by furniture brands Royal, Oriant, Zuoyou, Shuanghu, Huari, Duoxiai, Cheers and mattress brand Yalan. A June promotion event on tamll.com and juhuasuan.com debuts at the same time.

One of the purpose of the launching of the Alliance is to fight back the fake products selling online. The 8 brands promise to sell products with the same quality offline and online.