Inheriting Danish design The Australian furniture brand Woodmark was founded in 1986, and the compa...... More

Inheriting Danish design The Australian furniture brand Woodmark was founded in 1986, and the company's story can be traced back to Denmark in 1968. At that time, the 19-year-old Danish furniture decorator Arne Norggard Christiansen was dreaming, not far away from Australia. It was this random decision that not only changed his life trajectory, but also had a profound impact on the entire Australian furniture industry. Mr. Arne Christiansen has inherited the Danish design style and philosophy and is committed to producing classic furniture that can be passed down from generation to generation. Woodmark realized early on the importance of China as an emerging market, but Christiansen did not invest blindly. Instead, after several years of intensive investigation and preparation, he participated in the 14th China International Furniture Fair in 2008. Once presented to the huge Chinese consumer groups. In the exhibition, Woodmark received a positive response, which also strengthened Christiansen's determination to open up the Chinese market. In the same year, Woodmark began to cooperate with China's furniture manufacturers. Through continuous collaboration and integration, 90% of the products have been moved to China at this stage, which not only shortens the ordering and delivery cycle, but also saves costs. , providing more value to franchisees and end users. Since entering China in 2008, Woodmark's sales have continued to grow and market awareness has gradually increased. Through Arne Christiansen's keen judgment and the tireless efforts of Woodmark employees, Woodmark as the Australian furniture industry leader will definitely gain more in the Chinese market. Success. In May 2010, the opening of Woodmark's first showroom in China opened a new chapter in the development of the company in China. The new exhibition hall is located in the Anzhen green office building on the banks of the Suzhou River, with Woodmark's main 184 square meters of space. All kinds of sofa furniture products. The opening of the Woodmark showroom will continue the lifelong mission of Executive Director Arne Christiansen, spreading the aesthetic taste and lifestyle of Australia and Denmark to a broader and far-reaching perspective.