Recently, American furniture leasing firm Nickson announced the completion of a US$12 million Series A financing.

The company was founded in 2017 by Cameron Johnson, a graduate of Harvard Business School, to decorate living spaces on demand, and provide furniture assembly and layout services.

"I realized that when you move into an apartment, you will arrange the installation of the network, electricity and gas by calling, and I think you should be able to do the same with your furniture." Johnson said.

"The process is very simple. Once someone rents an apartment, they will call us a week before moving in. Then they tell us the size of the apartment and the desired style of decoration. When they arrive on the day of check-in, all the furniture has been assembled. Okay, the apartment is ready to move in."

The renderings before and after Nickson provided the rental furniture service

Johnson said that his background in real estate and logistics enabled him to fully understand and solve common problems related to moving. According to the company, data shows that moving has been rated as one of the 5 most stressful life events, and Nickson solved this problem for customers by taking care of all the details of home improvement.

Nickson currently only provides services in Dallas. After financing, it plans to enter more markets in the next 12 months and expand its business scale, including trial operations in Austin and Houston.

"Our Series A financing represents a milestone, and it will become a catalyst for the company' s growth; we are now more capable of serving the needs of our customers and rapidly expanding the company' s scale." He added.

The financing was led by Pendulum Opportunities LLC, a wholly-owned subsidiary of Pendulum Holdings LLC. Other investors participating in this round of financing include Motley Fool Ventures, Revolution' s Rise of the Rest and Backstage Capital.