The digital platform of Salone del Mobile. Milano has been launched to provide a B2B experience to support the strategies of participating companies. At the same time, this project is equipped with a professional editorial team to expand the authority and leadership of the exhibition.

The platform has now become the actual asset of the exhibition, with a dual purpose:

On the one hand, expand the authority, influence and leadership of Salone del Mobile. Milano, and continue to support the entity level from the perspective of strategy, business and communication;

On the other hand, create value for participating companies and become a business driver, increase visibility, increase the method and schedule of contact with the target company, and use the services provided.

These goals are achieved thanks to the difference between the platform and other platforms in the market: a comprehensive, combined platform of different types of content and services, designed to capture people’s interest and increase the value of interaction and connection with the entire design industry. It truly combines the digital dimension with the exhibition entity.

On the one hand, the platform will feature original B2B and B2C editorial content, updated several times a day, and divided into different categories under the subject headings, integrating attention to design, furniture, art, architecture, science and technology; interviews come from these specific industries collaborating with market pioneers, as well as visionary and interesting leaders on the domestic and international cultural stage; cooperating with magazines and celebrities from all over the world, colliding with sparks of different opinions and viewpoints. It enables users to gain inspiration, understand what is happening, and interact with an industry destined to grow exponentially throughout the year.

On the other hand, there will be company-focused content that allows the company to freely and independently display itself through the most representative narratives, images and videos, and of course its brand new and iconic products. For companies, the value of this platform lies in its interactivity: companies can use independent showrooms, virtual showrooms and digital contact channels to ensure that they have instant and fruitful communication with target customers before, during and after the show. Achieve a common goal: digitize to serve the physical, and vice versa.

The same is true for the third type of content, that is, services related to events and exhibition experience: tickets and information used to organize visits and plans for this week, as well as applications that promote the demand and supply process of the furnishing products provided.

Claudio Feltrin, Chairman of the Italian Federation of Wood and Furniture Industries: Starting today, there will be Salone del Mobile. Milano all year round. With the help of digital platforms, the world's most famous design exhibition will be 'open' for 365 days a year.

The main goal of this platform is to take the combination of physical and digital as its strengths, and this guidance model will enable companies to develop their own businesses and maintain direct and continuous contact with customers.

Marco Sabetta, General Manager of Salone del Mobile. Milano: The new digital platform marks a major change in Salone del Mobile. Milano, providing a complex digital experience, the cornerstone of which is the combination of physical and online.

Editorial Director Annalisa Rosso: This is a joint project that brings together many different voices and identities. Together, these voices and identities form an incredible network: the company and its products, industry magazines, professionals from all over the world and design lovers.

The gathering and interaction of these international entities will bring more ideas and opportunities, just as they did at the exhibition, making Salone del Mobile. Milano a unique and unmissable event.