According to the fundraising announcement previously disclosed by Mlily, the total investment may reach 350 million. Mlily hopes to increase the staff size of the new factory by 35% in order to achieve a three-shift production operation mode, and increase the output from the original 2,000 mattresses per day to more than 6,000 per day. The annual production capacity is expected to reach 1 billion RMB.

At the end of last year, Mlily's US subsidiary MLILY USA invested US$50 million to build a new manufacturing plant covering an area of more than 60,000 square meters in South Carolina, USA. Since its opening, the plant's product demand has continued to grow.

Stephen Chen, President of Mlily's US subsidiary, pointed out: "As the bedding industry continues to pick up, we are seeing significant growth in market demand, and more and more retailers and mattress suppliers are looking for American-made mattresses. To expand its product library.

"Now, retail stores that were previously suspended due to the impact of the epidemic have reopened to the outside world, but merchants’ concerns about supply chain disruption continue to grow. To this end, we are working hard to meet the needs of retailers and contract manufacturers. "

This revealed that due to the impact of the Sino-US trade war, it has become difficult for Chinese-made mattresses to be exported to the United States, and Mlily, which has a US production base in advance, is benefiting.

In order to avoid the impact of trade tariffs and cut into the major US markets, Mlily has long established a factory in the United States. As Mlily completed the transaction harvest for American furniture retailer MOR on February 27 this year, Mlily can use MOR's platform to realize the coverage of its own brand products in MOR home retail terminals, which is expected to usher in leap-forward growth.

On the other hand, on March 31, the US mattress companies jointly requested that countervailing duties and anti-dumping duties be imposed on imported mattresses from eight countries including China and Vietnam. If Mlily's US production base cannot meet the new demand outbreak that may arise in the US market, it will be deeply affected in the future, so the construction of the US production base is also urgent.

Mlily's main sales area has always been abroad, and the sales revenue of overseas markets has been more than 80% in recent years. Through establishment and mergers and acquisitions, Mlily has multiple production bases and retail terminals in many places, and at the same time, it is constantly improving its sales network layout in the global furniture market to realize its own brand internationalization.