British interior decoration platform Clippings received $15.4 million in financing from B, Advance Venture Partners (AVP) led the investment, and followed by C4Ventures, the old shareholder.

Clippings was founded in 2014 by architects Adel Zakout and Tom Mallory. Clippings provides a B2B platform for interior design workers – from design, ordering to distribution, installation, to find the right service on the platform. For the design team, this greatly reduces the time cost of their collaborative communication, and all procurement-to-delivery processes can be completed on the platform.

Founder and CEO Adel Zakout said that a typical large co-working space may have a renovation budget of around £100,000 and will design 40 to 50 different suppliers. Therefore, how to integrate these services such as suppliers, pricing, and distribution is the top priority of the B2B platform.

Currently, there are more than 7 million items on the Clippings platform, and the number of brands exceeds one thousand. Users can use Clippings' identification system to identify the furniture on the picture and help users to purchase. Clippings are not in stock and the mode is lighter.

Clippings now has more than 50,000 users, including Wework, Citroën and British Land. The company is headquartered in London, UK and has its own design and development in Bulgaria and the Philippines.

According to statistics, the European home market reached 9.6 billion euros, and in the United States, the figure is 120 billion US dollars. However, in this market, the proportion of online sales is only 6%.

The Clippings announcement shows that this round of financing will be used in three areas:

1) Increasing investment in research and development, Clippings hopes to connect designers, online communities, logistics and other aspects with more precise technology. Users can control the entire interior decoration process only on Clipping's trade page.

2) Expand the resources and categories of more brand parties and consolidate existing categories.

3) It has also begun to expand in the global market. Clippings is considering entering the US market and will build its own supply chain system on an international scale.

In terms of competing products, similar to Clippings are the Internet home improvement platform Houzz, and made.com.

(Source: JJgle.com)