IKEA's innovation lab unveils self-driving car concepts

SPACE10, IKEA’s future living lab, has designed seven autonomous vehicles that serve as an alternative to the industry’s ‘sleek, sterile, chrome painted machines’. conceived as a visual exploration of how self-driving cars can help us lead more fulfilling everyday lives, the project illustrates how autonomous vehicles can support the activities we spend the majority of our time on — while transporting us to our destination.

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