In March 2018, James Dyson came to New York. He stood on the stage and introduced Dyson's new products. The new product is a vacuum cleaner called V10. It is the latest vacuum cleaner from Dyson.

James Dyson said that the V10 is crafted with more than 300 robots and does not require human contact. When the motor rotates, it can generate about 2 metric tons of lateral force.

Five months ago, California, another well-known figure also showed new products, in fact, should be two new products. The first one is a truck. At the time, Musk wore jeans and a black T-shirt and drove the Tesla car to the podium. The audience cheered and the spotlight flashed. According to Musk, the new pure electric Semi truck can accelerate from 0 to 60 mph in 5 seconds, with a cruising range of 500 miles and half the operating cost of diesel trucks.

Subsequently, Musk showed a flagship electric car, the Model 2 Roadster, which accelerates from 0 to 60 mph in less than 2 seconds and has a top speed of over 250 km. It is the fastest car on the road.

At the end of last year, James Dyson confirmed that the company will join the electric car battle to develop popular electric vehicles, which will be launched in 2020. Before 2040, the UK would stop selling internal combustion engines.

Last year, Dyson’s revenue grew 40% year-on-year, and the company’s valuation reached 9.5 billion pounds. It promised to invest 2.5 billion pounds in automotive projects.

"Financial Times" commented: "Investing 2 billion pounds in, this is the most extravagant gamble of home appliance manufacturer Dyson. If successful, Dyson brand can be redefined, defined by other products. If it fails, it will consume a lot of resources and may even make the brand fall."

Why develop Dyson cars? Why is it now?

According to Dyson, part is because of self-confidence, partly because of the inner call.

“Yes, I just think that we should develop electric cars. The idea is that simple. The reason why you are passionate about electric cars is because of technology. You already know what technology can do it. For example, if you can change the motor technology, you can Change the product." Said James Dyson.

Dyson will not be a sports car. Like all Dyson products, its cars are also high-end products. The first car will have some driverless features, and Dyson will put efficiency and aerodynamics in the first place.

(Source： JJgle.com)