Ikea First Store in India Has Brought Hyderabad in a Halt

Indian people also have a great enthusiasm towards Ikea...

On Thursday, August 9, a Twitter user in Hyderabad, a city in central India, lamented that he usually took 40 minutes to drive home from the office, and today it became two hours.

 

Another user complained that the traffic jam extended for 20 kilometers and he took four hours to get home.

 

 

Hyderabad’s congestion on August 9

 

 

 

Hyderabad is a city in central India. According to statistics from 2017, it has a population of nearly 3.6 million, which is equivalent to the level of Handan City in Hebei Province, China, or the level of downtown Suzhou in Jiangsu Province.

 

The situation of such congestion was due to the opening of the first Indian store in IKEA.

 

 

Traffic jam in Haderabab in August,9 

 

Krishna Mohan Dixit, 39, works in a garment factory. He came all the way from Bangalore, 575 km away, and began to line up 90 minutes before the opening.

Another 34-year-old IT manager, Nasrullah Khan, who got up early and lined up, came down with his wife’s instructions. Before that, his wife’s sister sent them back a lot of IKEA from Dubai. They are very looking forward to IKEA in India.

The delivery driver R. Naresh had never heard of the name of IKEA before, but he also visited his home with his wife and toddler son.

 

“They (prices) look reasonable,” he said. “We have been looking for a sofa that costs around 15,000 or 16,000 rupees (about 1,500-1600 yuan), but I only see 11,000 here. About 1100 yuan)."

 

 

 

 

According to media reports, on the opening day, 40,000 square feet (about 37,000 square meters) of IKEA, a total of 40,000 Indian customers visited, after two hours of opening, there have been 3,000 people.

 

The day's Twitter was very hot. The news of IKEA's opening in India was screened in India. In addition to traffic jams, the images of queues entering the mall were also spread wildly. In the video, basically men and women in their 30s and 40s were shoulder-to-shoulder. The entrance channel was blocked and the scene was comparable to the Chinese Spring Festival.

 

In terms of the furniture and home improvement market, according to GlobalData, India's compound annual growth rate will be nearly 11% from 2016 to 2021, and it is expected to reach 497.93 billion rupees (nearly 50 billion yuan) in three years.

 

Ikea india members 

 

As market growth in Europe and North America slows, IKEA is shifting its focus to Asia and South America. China and Australia were the focus of previous expansion, and now it has also noticed India's growing middle class.

 

But for now, the average annual salary of Indians is less than 2,000 US dollars, roughly equivalent to a quarter of China. Therefore, for IKEA, the biggest challenge is still how to price, so that the phrase "to create a better life for the public" becomes a reality, not just the luxury of ordinary people.

 

(Source: JJGLE.COM)

 

IKEA India Hyderabad