Italian Furniture Brands Broke into Chinese Market with Salona del Mobile Milano Shanghai

China has become one of the most important export markets for Italian furniture companies.

 

“By benefiting from 2017's export performance (up 36.5%), China has become one of the most important export markets for Italian furniture companies,” said Emanuele Orsini, President of the Italian Federation of Wood and Furniture Industries (Federlegno Arredo Eventi).

 

 

The 3rd Salona del Mobile Milano Shanghai will be unveiled at the Shanghai Exhibition Center from November 22nd to 24th, when people can have a concentrated time to fully experience the beauty of Italian manufacturing and the extraordinary craftsmanship.

 

 

At the press conference held at the Italian Embassy in China, the organizer revealed that there are 107 Italian first-line furniture brands participating in the Salona del Mobile Milano Shanghai so far, and the exhibition area has increased by more than 11% compared with last year.

 

 

“Salona del Mobile Milano Shanghai has always been aiming to introduce the excellent Italian manufacturing into the Chinese market, and to build a bridge between the Chinese and Italian cultures with a long history and rich experience, and to present the high quality, design inspiration and quality of Italian furniture. Claudio Luti, president of the Salona del Mobile Milano, said, “The Chinese market is developing rapidly and has shown a desire for quality and pursuit. Therefore, Salona del Mobile Milano Shanghai is for those who want to work with China. All businesses that have established and consolidated trade relations in the world’s economic powers have provided a business opportunity."

 

 

What are the highlights of the three-day Salona del Mobile Milano Shanghai? The organizer of the Italian Wood and Furniture Industry Federation and the Chinese partner Shanghai Wanyao Enterprise Exhibition Co., Ltd. revealed that the exhibition will include two major sections of design and luxury goods, and will convey the two design concepts of Salona del Mobile Milano Shanghai to Chinese visitors. The design area focuses on the practical functions and unexpected innovations of the products with exquisite appearance; the luxury area, interpreting how the products seek a balance between elegant and contemporary design.

 

 

 

The SaloneSatellite Shanghai held at the same time is an important display platform for potential designers with talents and talents under the age of 35. In the end, three of the best works will receive the “e ExhiShanghai Satellitbition New Design Award” and will be invited to participate in 2019. Satellite show in Milan.

 

 

(Source: Jjgle.com)

 

Italian furniture Salona del Mobile Milano Shanghai