FDC in Action Designers Committee, a group of young designers, share their experience gained from a learning trip to four cities in the Southern part of China, namely Shenzhen, Foshan, Shunde and Guangzhou, at "Design Connects People - FDC in Action" Seminar hosted by the Malaysian International Furniture Fair (MIFF) at Sunway Putra Hotel, Kuala Lumpur today.

Tengku Danial, the Designer Committee of MIFF 2018 FDC in Action was presenting his experience during the trip to China

Over 100 participants consist of furniture industry players, young working professionals, lecturers and students from design institutions attended to get insights about furniture and design trends.

The seminar, aims to set a clearer direction for Malaysian furniture industry about design and presentation, is a knowledge sharing session that covers the latest living design trends and different views about the furniture industry from what have been experienced inChina. It gives the industry a better insight on product design and product presentation.

In line with the development of MIFF 2018 new concept "Design Connects People", MIFF is taking a bold step ahead of its prestigious competition, MIFF Furniture Design Competition (MIFF FDC) to groom the design talents discovered in MIFF FDC through a programme called 'FDC in Action'.

FDC in Action is a collaborative project by FDC Designers and MIFF Exhibitors. FDC Designers is a group of seven young designers consist of previous MIFF FDC winners and finalists that is going to work with the manufacturer to present the highest standard product design and product presentation under the lead of Philip Yap, a Malaysian designer practising in China.

"Over the past eight years, we have seen the emergence of many young designers from MIFF FDC. We believe the time is now right to take this up to the next level," Karen Goi, MIFF General Manager mentioned in her welcoming remark.

Learning trip in China is part of the FDC in Action programme to open a whole new perspective about furniture and design among the designers committee. The learning programme includes exploring the largest sourcing centre for furniture, for furnishings and accessories, for lightings; furniture factory visit and also networking with the local designers in China.

"MIFF is taking the opportunity to continue our work with young designers, to open fresh opportunities for young talent to work with the Malaysian furniture industry. FDC in Action goes beyond just product design, it will take young designers through strategic planning, product positioning, styling, technical engineering and right down to marketing and promotions," said Karen Goi.

MIFF is proud to have its official contractor, Innogen Sdn Bhd, on board as a Platinum Sponsor to support the FDC in Action programme.

"As MIFF's official contractor for over 20 years, we support MIFF efforts in delivering a better show experience in 2018 with a new concept 'Design Connects People'. Being part of the FDC in Action programme, we hope to work closely with the organiser and the designers to enhance the overall presentation of MIFF in booth and designs next year," said Richard Wong, Managing Director of Innogen Sdn Bhd.

In addition, MIFF still continue its quest to search for the country's best aspiring young designer in the 9th edition of the competition -- MIFF FDC 2018. Targeted at talent aged 30 and below, FDC offers total winnings of cash prizes of RM10,000 and the significant opportunity for 20 finalist to showcase their design artworks on a global platform at the 24th edition of MIFF from March 8 to 11, 2018 at Putra World Trade Centre (PWTC) and Malaysia International Trade and Exhibition Centre (MITEC) .

Entries for MIFF FDC 2018 must be submitted by October 30 (Monday) 2017. For more information and to download the competition guidelines and registration form, visit www.mifffdc.com

About MIFF

Malaysian International Furniture Fair (MIFF) is an export-oriented furniture trade show held annually in Kuala Lumpur, Malaysia. It is also a global leading trade show approved by UFI, The Global Association for Exhibition Industry. Since 1995, MIFF has nurtured invaluable partnerships between thousands of buyers and furniture makers across the globe.

(Source:UBM Asia)