ESPRITMEUBLE, which has become an essential player on the international furniture professionals’ circuit, announces its 5th staging to be held from 3 to 6 December 2016 at Paris Porte de Versailles.

Six months before it opens its doors, ESPRITMEUBLE has already recorded reservations for 95% of its surface area. Amongst the 300 brands which will be found along the ESPRITMEUBLE aisles are the Trade Fair’s great historical names such as Calligaris, Stressless, Epeda, Simmons, Celio, Ménard, etc. There are also the newcomers such as Gerlin,Poldem, Airnoval, Baakal & Ross, etc.

OUR PRIORITY IS TO INCREASE THE VISITING TIME FOR THE TRADE FAIR

ESPRITMEUBLE is a trade fair which is 100% devoted to business. It wishes to retain its very qualified footfall, 65% of which is made up of store decision makers. For this new staging the ambition of the Trade Fair is to increase both the number of decision makers and the visiting time in its aisles to a minimum of two days, because “2 days, that's 3 times better”. The ambition is also to host additional targets.

The 2016 novelty is themed circuits

Developing and facilitating business have always been the main objectives of ESPRITMEUBLE. In order to serve these purposes this year the Trade Fair is developing themed circuits to guide visitors and accentuate all the initiatives.

Product circuits (bedroom, beds, sitting room, decoration, etc.) or themed circuits (space saving, made-to-measure, connectivity, French manufacturing), visitors can prepare their visit by finding the various circuits suggested on the ESPRITMEUBLE website, or the themed sheets which will be available free at the Trade Fair entrance.

“THE FUTURE IS IN THE SERVICE!”

Service, an issue at the heart of all marketing strategies, has become a differentiating factor for manufacturers, one of promotion for distributors at all levels of customer experience and also, above all, a weighting factor in the decision to purchase.

Within the furniture sector service is a real lever for development, promotion and innovation. Whether it is from the point of view of industry, distribution, or the consumer, they are looking for more personalised, efficient services. A strong theme which will come to life in the Trade Fair aisles next December.

The Services Village

The Services Village, run by thirty exhibitors specialising in service, will be at the heart of the Trade Fair. For four days this space will be entirely devoted to service providers and valuecreating solutions.

Every day the Services Village will offer themed Service Flashes in the form of fifteen minute coaching sessions. This micro-training has been designed in partnership with service experts. Its objective will be to provide concrete added value to distributors-visitors, who will leave with a practical memo summarising the key points of each theme considered: assistance with choice and digital tools; financing; guarantee; delivery; merchandising; customer experience in-store; etc.

Always with the idea of improving the comfort of professionals and therefore encouraging business, ESPRITMEUBLE continues to offer free services such as entry, cloakrooms, official guide, catering, concierge service (new in 2016), and many other services.... always in a friendly atmosphere.

ESPRITMEUBLE looks forward to seeing you at Paris Porte de Versailles from 3 to 6 December 2016 to see the 300 brands which will be exhibiting in Hall 7, Levels 1 & 2.

Find the brands which are exhibiting at ESPRITMEUBLE at www.espritmeuble.com

(Source: espritmeuble)