Interior Lifestyle Tokyo is an international interior design fair, gathering together high-end interior design products, trends, and key people from Japan and overseas, to present lifestyle ideas from Tokyo to the world. Together with IFFT/Interior Lifestyle Living which is held in the autumn, this fair has its base in Ambiente, one of the world's largest consumer goods fair, and Heimtextil, the international trade fair for home and contract textiles, both held in Frankfurt. Interior Lifestyle Tokyo takes advantage of this global network to support exhibitors and visitors in their efforts to expand into global markets. In 2016 the show will welcome 806 companies from 34 countries and regions.

For this year's event the show will set up high-quality trend showcases and zones, including the always popular Atrium special highlight, a Japan Style zone introducing traditional Japanese craftsmanship to the world, the Movement zone featuring the latest cutting-edge designs, Nordic Lifestyle focused on high-quality brands from Northern Europe, and Talents and Next showcasing the work of young designers.

The 2016 theme of the popular Atrium highlight will be Messages from Design. The show welcomes the world-renowned Torafu Architects as Collaboration Directors, to deliver thought-provoking design. Things that show consideration for the user, things that will be handed down over generations, and things with reduced environmental impact - the design of such items embodies the thought and passion that the maker wishes to convey to the person who holds it. Beyond price and specifications, thoughtful design is communicated through thoughtful service and product displays that a customer experiences at a shop. In addition, it is spread by the people who pick the item up, to family, coworkers, and everyone around them, through reviews and social networks.

This project is transmitted from one to another, spreading throughout Japan and around the world, making it a place that creates communication. In addition, the design of the event space divides it into 5 emotional themes - Got it, Crazy, Wow, Fine, and Kawaii (cute), and visitors can look forward to seeing each booth decorated with colors indicating one of these themes. There are also plans to deploy a number of communications strategies during the exhibition's workshops and demonstration aimed at encouraging visitors to tell others about it.

(Source: Furniture News  Author: Victoria Noakes)