IKEA has never been short of creative ideas, be they for furniture or campaigns to catch our attention. IKEA Singapore previously featured the element of cosplay in their advertising, demonstrating their ability to transform a cosplayer’s cluttered mess into an organized, stylish room with their storage systems.

This time, their Malaysian counterparts have incorporated elements of cosplay into one of their marketing stints, and on top of that, they have encouraged their shoppers to join in. They’ve brought low-budget cosplay to a new light – cosplaying as IKEA products!

Last month, IKEA Malaysia ran a giveaway campaign on Facebook, asking their followers to dress up as their products in their IKEA Look-Alike Contest. The grand prize winner brought home an IKEA gift card worth RM800 (US$250), and 20 runners-up received gift cards worth RM200 (US$62.50) each.