A new maker of eco-friendly furniture and interiors, IndieCompanyDk, is offering a new concept in sustainable furniture design, presenting exclusive and affordable smooth designs, which maintain the natural and raw look of quality reclaimed materials.

Being environmentally friendly and developing high quality and unique product designs are the key business drivers for the firm, which takes pride in selling and delivering furniture and great satisfaction to retailers and consumers around the world.

Sustainability is the key driver of innovation

The founders of the Danish furniture company believe that sustainability nowadays is the key driver of innovation, and that being environmentally friendly does not have to result in eroding competitiveness.

Promising natural and high-quality designs, IndieCompanyDk is placing its varied portfolio - all of which are comprised of reclaimed and sustainable materials - before customers who value aesthetic appeal and appreciate eco-friendly materials, yet are not wishing to sacrifice quality or design. The products express a mix of rustic design and a contemporary feel, with inherent functionality, aesthetic appeal and quality.

The company's Contemporary Industrial Design selection, ''Copenhagen Line,'' has been well received already as an increasing number of customers value its smooth design, industrial look and natural materials. The style is characterized by a mixture of raw and modern looks, with pieces made from reclaimed teak wood with iron frames in various styles.

With the Rustic Design selection ''North Line," the furniture company introduces timeless and elegant pieces made from reclaimed mango wood and cast iron. The products exude quality and style, which is characterized by a design ethos of 'old meets new.'

The company's Country Design selection, ''Country Line," represents a range of furniture of prevalent period styles. The pieces reflect the authenticity of vintage style, distinguished from the mass-produced products in the market. Country furniture designs stand out in style and originality, making them popular with people wishing to decorate their homes with unique items. The pieces are made from reclaimed mango wood and evince careful craftsmanship.

No alternative to sustainable development

IndieCompanyDk was established by siblings Alen, Elma and Alma Hrustic, who recognized a demand for natural and sustainable furniture with a stylish and contemporary design.

CEO Alen Hrustic says: "In contrast to the past, sustainability is now the key driver of innovation, and I see no alternative to sustainable development. We thrive on creating different furniture designs than what you usually see in the market. Our goal is to create beautiful, functional and innovative furniture made of high-quality and eco-friendly materials. It is furniture made with care for people and the environment. Our products are inspired by the slightly raw look, but are made in a stylish design, which makes them all the more personal."

The firm is currently looking at expanding overseas through partnerships and qualified retailers.

In addition to the standard sizes, IndieCompanyDk offers customization on all its furniture according to individual specifications.