IKEA and LEGO cross-border launch BYGGLEK series

IKEA and Lego teamed up to create "Lego-style" IKEA-BYGGLEK series.

Adhering to the concept of family life and the world becoming better through play, IKEA and Lego teamed up to create a "Lego-style" IKEA-BYGGLEK series.

 

 

"Let the home become a playground" is the original intention of IKEA and Lego to create BYGGLEK series. IKEA designer Andreas Fredriksson said, “In the eyes of parents, a messy home is an inspiring and creative environment in the eyes of children, and the BYGGLEK series can help reduce these two views. The gap between the two, so that more families around the world can enjoy the fun of playing at home."

 

 

The BYGGLEK series can be said to be an interesting storage solution, which aims to create a more interesting storage method for the general household life, thereby encouraging people to play in every corner of the home. The BYGGLEK storage box can not only be used as storage for children to store their own building blocks in the storage box, but also has Lego bumps on the top and the front, and children can store the storage box with their Lego blocks. The particles can be combined and played freely, proudly displaying their unconstrained creativity.

 

In fact, in July this year, a BYGGLEK physical product made in Lego style has been exposed on the Internet. This time the latest BYGGLEK series has four products, namely a set of small storage boxes with lids (total Three, two different sizes), a large storage box with lid, a medium storage box with lid, in addition to this, there is also a BYGGLEK Lego pellet set containing 201 parts. Use this With this LEGO set, players can decorate the storage box, and all BYGGLEK boxes can be joined together for greater creation, opening up a fun playing experience.

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