In the streets of Japan, at home, or in everyone's bag, there must be works of Kashiwa Satō and design. His simple, innovative and visually stunning works have repeatedly proposed new possibilities for brand image and product marketing, and are called "design magicians who can drive sales."

As a creative design master, Mr. Sato uses logo design as the core and constantly exerts the magic of innovation. This time, he has set his sights on the home furnishing industry: As a leader of original design in the home furnishing industry, OLO Home advocates simple, beautiful and avant-garde design. The concept coincides with Mr. Sato.

On May 7th, at the "Naturally Ordered" theme of OLO Home X Kashiwa Satō and joint new product launch, OLO Home announced the brand's first OLO Monogram brand icon system in 16 years, and its first landing high-luxury new product sequence series.

The icon is a masterpiece of the international design master Kashiwa Satō who spent three years. This time, OLO Home officially announced that in the future, it will start to use the form of text main logo + brand new graphic logo to help users identify brand attributes more clearly and easily, and reshape a high-quality brand recognition system.

According to Wang Tao, Dean of OLO Home Research and Development Institute, OLO Monogram' s new brand graphic logo draws inspiration from European aristocrats'  imprinted symbols, absorbs various high-quality lifestyles to connect with users, and combines the three letters of our classic English logo OLO. The sequence is interlocked, and it is deduced by patterning. It not only embodies the brand personality of OLO Home's simplicity, light luxury, and self-pleasure, but also implies the industry characteristics of custom home furnishing personality combinations that make the home naturally orderly. It also highlights the beauty of the oriental philosophy of harmony and unevenness, balance and righteousness.

Design element deduction process

When talking about the design creativity of OLO Monogram, Kashiwa Satō said to the guests present: "Design is the neighbor of everyday life, and also the neighbor of life. One of the missions of design is to change the way of life." He believes that OLO Monogram is a good interpretation of this mission. When OLO Monograms with different visual patterns are transformed through multiple permutations and combinations, and used in different scenes such as cabinet doors, veneers, countertops, cabinets, and wall panels, users can naturally feel the brand design elements from the home and get unique recognition.

In fact, the fashion circle has never forgotten Monogram, but the high-standard and systematic application of the brand Monogram is really innovative in the entire home furnishing industry.

While launching the new Monogram, OLO Home Furnishing also officially released the Xujie series of overall kitchen cabinets and new products customized for the whole house.

According to reports, the new series of Xujie starts from the design master Kashiwa Satō’s "super finishing technique", takes the OLO Monogram created by the master as the core expression, adopts the design concept of "ordered life" as the core, and selects minimalism. Color, nano-level imported technology and 45° diamond cutting edge sealing technology create an ideal world where the order of life and the design aesthetics are fused together.

Wang Tao said, “As the comprehensive spending power of Chinese consumers continues to rise, high-luxury home furnishings are rising rapidly.” With the dual-cycle original design system at home and abroad, OLO Home' s mid-to-high-end road will become more stable. .