Dickson has been pursuing the aesthetics of home life for 40 years

Source:Sina Home

What is a product going into the future? In fact, it is standing in the future of "full house customization", which can not only meet people's vision of a better life, but also innovate and lead the aesthetics of the times, creating a high-end aesthetic customization space.

As one of the first enterprises to develop in China's home furnishing industry, Dickson Furniture is also the only brand in the industry that integrates high-end furniture brands and high-end home improvement service providers. It not only became famous in the industry for its excellent design and excellent quality in the 1990s, but also has garnered countless honors and awards in China and Hong Kong, China, and won the "2016 China Furniture Design Golden Point Award" in 2016, becoming the first recipient of the award in the field of integrated home decoration in 30 years.


In his congratulatory speech, the chairman of the Golden Point Award said to Mr. Liang Shaoxi, the founder and chief designer of Dickson: "Because you have created a product that can lead us all into the future."


What is a product going into the future? In fact, it is standing in the future of "full house customization", which can not only meet people's vision of a better life, but also innovate and lead the aesthetics of the times, creating a high-end aesthetic customization space, which can define this the triple realm of Dickson.


The first realm: a high-quality multifunctional aesthetic space


When Liang Shaoxi talked about the concept of Dickson furniture, he said more than once: "The home is used." Therefore, the whole house customization created by Dickson is an organic combination of function and aesthetics. 


Starting from the aesthetic needs of modern people, abandoning artificial decorations, using "gorgeous simplicity" design, building style through color, strictly controlling the proportion of space division, taking every line, structure, and detail into consideration, so that the overall space is harmonious unity achieves perfect balance.


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Dickson Sunrise Phantom Series


The second realm: people and objects find balance in space


For Dickson, what is provided is service, but what is realized is wish. Therefore, when designing for customers, Liang Shaoxi not only pays attention to the customer’s needs for space, but also pays attention to how to communicate and dialogue with themselves, family and friends in the space; how to realize their love and expectation of life; how to make every  family member feels warm and happy.


Therefore, Liang Shaoxi will fully integrate the living habits and aesthetics of family members, career planning, social circles to create a space that can meet different needs and compatible with each other, so that people can find a balance in the space and make the alive space, in which the design is used to make the home more beautiful.


The third realm: the integration of human values and lifestyle


The charm of whole house customization is that in addition to physical functions, it gives the home more sense of meaning, which can be temperature and emotion, humanity and art, or spirit and life.


Dickson Furniture was established in Hong Kong, China in 1981 and came to Dongguan, Guangdong in 1984. For mainland consumers at that time, the standard of living was relatively backward. And Dickson' s high-level design concept and high-level life aesthetics, as well as Liang Shaoxi’s rich life experience, helped them close this distance.


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Nowadays, as Liang Shaoxi's research on high-end lifestyles has become more thorough, Dickson Furniture has become more and more proficient in creating high-end homes. Dickson’s “home” breaks the boundary between the city and life. It is a kind of artistic cultivation and lifestyle that contains the future, allowing people living in it to explore a higher spiritual realm. This may not be enough to change everything, but it can reshape daily life.


Possess deep enough skills and thorough enough research on life and human nature, which may be one of the reasons why Dickson has always been in the leading position in the industry.


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