IKEA, with its unique business style, has won numerous fans, and the paper version of the IKEA Home Guide was once regarded as the "home bible" by some young people. The Guardian reported on December 7 that IKEA announced that it had decided to stop publishing the guide because the number of people reading it was decreasing due to changes in customers' consumption patterns. According to the report, with the development and advancement of technology, IKEA has gradually shifted its focus to digital marketing, and now in the face of the neo-crowning epidemic, the paper version of the "Home Guide" has further reduced its audience and finally had to stop publishing.