China's Mattress Brand MLILY Doubles Size of Las Vegas Showroom

The full MLILY USA product line will be on display in the expanded Las Vegas showroom during Las Vegas Market, Jan. 26-30.

 

Mattress manufacturer MLILY USA reports that it is doubling the size of its Las Vegas showroom to showcase its full-line of products. The new, 10,000-square-foot showroom sports an open, modern design with its collaborative workspaces, upholstered seating and ample space for its broad product offering of mattresses, adjustable bed bases and pillows.

 

The company took over an adjacent 5,000-square-foot space in World Market Center to accommodate the expansion. Located at B-912, the showroom also features a number of private conference rooms for private meetings.

 

“The newly expanded showroom will allow us to display our new and innovative products, as well as provide visitors with inviting space that is informative, fun and conducive to doing business. The new showroom will allow us to showcase all our products available to domestic customers in an inspirational space,” said Stephen Chen, president of MLILY USA. “Our brand has been experiencing rapid growth in the U.S. The new space gives us many more opportunities to work closely with and to collaborate with our retailer partners to help them grow their businesses along with us.”



The showroom features alternating white and gray walls that give the space a modern feel, highlighted by alternating back-lit graphics and other branded visuals. Specialized vignettes display MLILY’s collections. Seating areas are available throughout the showroom, including areas that provide a comfortable space for retailers to meet. Large televisions are displayed across multiple walls that demonstrate the technology and science behind MLILY’s product.

 

The pillow bar features a new customized rack to house pillow samples and matching graphics, while comprehensive displays feature MLILY’s signature modern design and sleek white finish.

 

Last month, MLILY opened its first 650,000-square-foot, state-of-the-art manufacturing facility in the United States. A vertical facility that produces springs and pours foams used in the company’s mattresses, the company has invested nearly $50 million to purchase, renovate the plant and install machinery. 

 

The full MLILY USA product line will be on display in the expanded Las Vegas showroom during Las Vegas Market, Jan. 26-30.

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