Surya is bringing a bit of Paris to High Point Market this month with a new designer collection of rugs and pillows.

French lifestyle brand Elle has aligned with Surya for the collection, which is licensed under the “Elle Décor” name and has been designed to reflect the brand's traditional Parisian roots.

"The Elle brand is focused on the Parisian lifestyle, and a woman who is confident, informed, independent and authentic," said Eva Platini-Hernandez, marketing manager, Elle Licensing. She said the collection was designed “to honor the tradition of classic French style while bringing a modern day twist."

Added Lynne Meredith, Surya’s vp of product development: "These versatile new collections complement a diverse array of lifestyles and interiors, while capturing the distinctive essence of French living."

The Elle Decor rug collections include:

D'Orsay, which is hand-loomed of wool with a medium pile and printed design and features partially erased traditional motifs on a muted pastel palette;

Intermezzo, featuring classic geometric designs in sophisticated neutrals and grays on a hand-tufted construction of New Zealand wool with Tencel accents;

Lina, a collection of hand-tufted Zealand wool rugs depicting bold geometric patterns in muted.

Coordinating pillow collections to be introduced include: D'Orsay, crafted of linen and cotton with a printed design; Intermezzo and Lina – both woven of cotton with an embroidered motif; and Reda, constructed of linen and cotton with a quilted design and metallic thread accents.

The official launch of the Elle Decor rug and pillow collections take place Oct. 24 during a special presentation from 11 a.m. to noon at Surya’s showroom in Showplace 4100.

(Source: Home Textiles Today)