Kuwait-based Midas Furniture said it has opened the largest ever furniture showroom in the Middle East over a 17,000-sq-m area in the upmarket district of Al Yasamine Boulevard in Riyadh, Saudi Arabia.

The new showroom, which is the company's 17th outlet, is located on King Abdul Aziz Road.

Since its inception in 1993, Midas Furniture has been on an upward growth curve, expanding steadily to establish a prominent position in the region with stores in Kuwait, Saudi Arabia, Qatar and Jordan, stated the company.

The Kuwaiti group is now eyeing Egypt and North Africa for further expansion.

The Riyadh store is a mega showroom of expansive space spread out over four floors, including a mezzanine, with an impressive display of home furnishings and furniture catering to a wide range of needs and lifestyles, it stated.

On the new facility, Ahmad Al Homaidi, the regional retail director, said: "Midas Furniture is well on track in achieving its expansion goals making our world-class living space solutions accessible to more and more people across the region."

"By opening this 17,000-sq-m showroom, we provide the largest selection of products under one roof, once again proving our determination to go any distance to satisfy our customers," he stated.

The ground floor is dedicated to contemporary furniture, home accessories and selections of candles and silk flowers, while the mezzanine level caters to the top-end consumer looking for luxurious furniture, he added.

Debora Joyce, the regional retail manager, said Saudi Arabia is a discerning market and is up-to-date about the latest trends and designs all over the world.

"So they drive us to innovate continuously and improve, which keeps us challenged and inspired, enabling us to achieve new milestones every time," she observed.

Further, she pointed out that the central focus at Midas was customer satisfaction "not just at the point of purchase, but long after the initial engagement."

"This is the reason we have invested heavily in terms of our after-sales services including home delivery, installation, maintenance, pre-delivery storage and used furniture trade-in," he added.

(Source: tradearabia.com)