D2C Internet home improvement platform MoFine Life released

By cooperating with real estate developers, combining different apartment types and family structures to provide users with D2C modular personalized design and customized services.

On June 26th, MoFine Technology and China Merchants Shekou Hangzhou Co., Ltd. co-organized a one-stop D2C home decoration service platform called "More than Love You +, MoFine Life X Xiaozhao Aijia" at the Kempinski Hotel in Hangzhou" conference.


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MoFine Life is a D2C Internet home improvement platform invested and incubated by Shanghai MoFine Technology Co., Ltd. It creatively proposed a new D2C service concept, namely "Design + Digital + Direct to Consumer". By cooperating with real estate developers, combining different apartment types and family structures to provide users with D2C modular personalized design and customized services. Owners can gather together to purchase modular discounts sets meal pre-designed by the designer on the MOFINE living platform before handing over the house. 


MoFine Life fully integrates the upstream and downstream industry chain resources of the home improvement industry, and has reached strategic cooperation with 50+ well-known real estate developers, 200+ home brand factories, and 100+ professional soft decoration designers, allowing consumers to directly communicate with brand owners and designers. Eliminate intermediate links, and make decoration simpler, more efficient and modern with more fashionable and diversified designs and lower ex-factory prices.


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As an Internet home improvement platform that shows the sense of science and technology everywhere, the AI artificial intelligence + MR hybrid virtual home design system independently developed by MoFine Life helps owners to obtain multiple personalized design solutions before they get a new house. 


The automatic identification system allows inexperienced users can quickly get started, freely match and obtain super-realistic rendering effects. At the same time, after confirming the design plan, they can obtain the factory direct supply quotation of the selected household products in the plan, which truly realizes the high participation of the owners and intelligent personalization custom made.


MoFine Life fully links with real estate developers, home furnishing brands, designers and consumers, breaking communication barriers and building a one-stop new retail service platform for the good life home furnishings in the D2C model.



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