On April 22, Oppein Home released its 2020 annual report.

During the reporting period, Oppein Home achieved operating income of 14.74 billion yuan, a year-on-year increase of 8.91%; net profit attributable to shareholders of listed companies was 2.063 billion yuan, a year-on-year increase of 12.13%.

In terms of categories, in 2020, kitchen cabinet revenue was 6.061 billion yuan, down 2.13% year-on-year (the same below); wardrobe revenue was 5.772 billion yuan, an increase of 11.71%; sanitary ware revenue was 739 million yuan, an increase of 18.48%; wooden doors 7.7 Billion yuan, an increase of 29.04%.

From the perspective of store scale, as of the end of 2020, there were a total of 42 Oppein Home stores, of which 11 were newly opened and 2 were closed. As for dealer stores, there are 2407 Oppein cabinet stores, 2,124 Oppein wardrobe doors, 588 Oppein bathroom doors, 928 Oppein custom doors, and 1065 Oppein wooden doors.

According to the announcement, during the reporting period, the company's marketing system has undergone changes in innovation.

First, under the epidemic situation, we will empower dealers in an all-round way, escort terminal operations, promote the omni-channel layout of dealers and achieve channel sinking in a multi-pronged manner, and dig deep into the unique roots of Oppein to seize the market;

The second is to vigorously promote the upgrade and reform of e-commerce business, build an MCN matrix, build a micro mall and mini programs, and develop an online full-scenario retail experience model;

The third is to actively develop an online live broadcast mode, establish a live broadcast base, and create a unique "European IP". Through the live broadcast mode of "star drainage", "in-depth experience marketing", and "online and offline", both public and private domain traffic order;

The fourth is to follow the market trend, make every effort to break through new channels such as packaging and carrying bags, and accumulate large-scale business.