On October 9, the first Tmall Home Life Experience Hall opened in Shanghai K11 Shopping Center. According to reports, the store takes designing new scenes and presenting new trends as the core. Through the Alibaba Cloud VR holographic store, it creates a scene mode where online and offline tens of thousands of people visit the store at the same time; real-time interconnection is generated in the form of bullet screens and messages, and combined Live broadcast, short video and other content marketing methods are used to build a consumer-centric global digital operation system.