During the Spring Festival of 2019, Shangpin Home Collection launched the “0 yuan house design” promotion through the WeChat Mini program, which successfully attracted more than 80,000 people. The reporter found that in addition to Shangpin Home Collection, IKEA, Qumei Home, Zuo You Sofa, Markor Home, etc. have established their own "position" in the Mini program, and through the "scenario" advantage of the MIni program, open up and down the line. , become a new battlefield for home business customers.

Shangpin Home Collection Mini Program

Shangpin Home Collection's WeChat Mini Program, the page is dressed in a festive red. During the Spring Festival, Shangpin launched the "0 yuan full house design" activity: the whole house customization is only 518 yuan / square meter, each 10,000 yuan minus 1800 yuan, 219 places per day. At the bottom of the activity page, consumers can choose different styles of packages: simple and fresh children's room package 2 pieces 5661 yuan, fashion simple and intelligent guest restaurant package 10 pieces 9916 yuan, contrast color simple smart kitchen set 7 pieces 9999 yuan and so on.

There are also a lot of people who open the Qumei home app during the Spring Festival. The Qumei Mini Program is supported by You Zan. It not only displays a wide range of products, but also covers almost all areas such as living room, dining room, bedroom, study, children's room, etc., and can interact with online customer service to customize the whole house. After the consumer selects the product, he only needs to fill in the address of the recipient and the delivery address, and submit the deposit. Qumei Home will arrange the free measurement and design of the special person to enjoy the one-stop “distribution, installation and after-sale” service. 

Qumei Mini Program

IKEA sells a variety of Chinese New Year themed products in the small program "IKEA Flash Store". At the end of August 2018, IKEA and WeChat jointly launched the "IKEA Home Flash Shop" Mini program, which launched the first wave of five home inspirations, including "IKEA Moments" and "One Kiss on the Wall" on the WeChat Mini Program. The day is sold out instantly. IKEA's one-step temptation, let home companies begin to rethink small programs.

Ikea Mini Program

"It is both a sales portal and a promotion platform. The most important thing is that you don't need to download the app. You can directly send the Mini program link, which is convenient and quick to use." NORYA also rushed to the Mini program before the Spring Festival in 2019, and the NORYA brand operated. Manager Chi Huiyan revealed that the Mini program development costs are not as high as the development app, and less than 100,000 yuan can be developed.

"There is not much investment, the effect is OK." Zhao Ruihai, the chairman of Qumei Home, took a fancy to the interactive function of the Mini program. Through the scene setting of the Mini program, it can arouse the interest of consumers and then forward it in the circle of friends. After winning the Norwegian National Treasure Chair, the special spring festival filed a "Norwegian Spring Festival Flash Shop".

Most of the Furniture companies enter the Mini program, the main purpose is not to sell, after all, home building materials are a large number of slow-moving consumer goods, re-experience, drainage and customer acquisition is the most direct purpose.

“The way home companies use the Mini program to expand customers is feasible, and this is also a major trend in marketing.” Zhang Yongzhi, national editor of Tencent Home, said.

Zhang Yongzhi believes that the WeChat Mini Program enhances the user's interaction, fun and practicality through content planning or scene setting. The user's participation is stronger, and the user's spontaneous dissemination and spread are broader. Therefore, has greater potential.

The data shows that the small program has been released for two years, with more than 1 million applications, covering more than 200 segments, and daily active users reaching 200 million.

(Source: JJgle.com)