From 2011 to 2017, the market scale of China’s household textiles industry increased to RMB 216,800,000,000 from RMB 137,300,000,000, with the CAGR of 7.9%. Additionally, with the increase of incomes and the enhancement of customer groups’ consumption power in the third-tier and fourth-tier cities increase, the consumption upgrading trend has opened up the new market for the mid-to-high-end household textiles, and it is expected that the scale of the household textiles industry will reach RMB 293,700,000,000 by 2021, with the CAGR of 7.9% from 2017 to 2021.

With the growth of per capita disposable income in China and the continuous rise of the proportion of the middle class in the population structure, the new characteristics of paying more attention to the brands and quality and paying important attention to personalization and customization have appeared in the consumption of household textiles.

（Source: JJgle.com）