IKEA China 2019 New Product Conference, Fully Integrated E-Commerce Platform

2019 IKEA will fully open the e-commerce platform and cooperate with WeChat to launch small programs...

 

In the 2018 fiscal year, IKEA China is expected to have sales of more than 14.7 billion yuan, an increase of 9.3% over the same period last year; the number of shopping mall visitors exceeded 98.3 million, an increase of 9.6% over the same period last year. The total number of club members has exceeded 22 million, an increase of 22% over last year. Nearly 15.5 million fans have reached IKEA through different social platforms, up 72% year-on-year.

 

 

 

The IKEA 2019 media conference was held in Shanghai. At the press conference, IKEA launched a brand new “MAKE HOME YOURS” brand idea to encourage people to build their own home. The show shows IKEA's different homes for people with different needs and personalities, and invites three collectors to design and display their own collections. IKEA will launch a variety of new products, and the electronic and paper versions of the 2019 IKEA Home Guide will be officially released on August 18.

 

 

 

*Small program in Wechat of the "Ikea home guide"

 

Under the brand-new brand proposition, IKEA will take some key actions in FY 2019. In addition to the newly opened six stores, IKEA will also launch e-commerce on a full-scale basis, open a WeChat limited-time store, and explore the possibility of a downtown store to make consumption. 

 

 

*IKEA Home Flash Store

 

Starting August 27, 2018, the "IKEA Home Flash Store" will launch a limited-edition concept set with different themes from time to time, and include social features such as gift giving.

 

 

*Quality service at a lower price

 

In the new fiscal year of 2019, IKEA will launch a home-based product of 9.9 yuan to send home, and furniture products will be delivered to home at 69 yuan.

 

 

*E-commerce platform goes online

 

The home appliance platform will also be launched before the end of 2018. Through IKEA China official website, 149 cities across the country can purchase IKEA products online.

 

 

Six new stores are about to land in mainland China, bringing a beautiful life to you, including Xuzhou, Tianjin (second store), Changsha, Guiyang, Zhengzhou and so on.

 

 

（Source: JJgle.com）

 

 

 

 

IKEA China