In China's retail home sector, IKEA has always been a leader due to its style of experience home, thus the Nordic style represented by IKEA is very popular in China.

From 2010 to 2016, IKEA's turnover growth rate is relatively obvious, but by 2017, the growth rate has slowed down.

Since 2016, there have been many new retail home experience stores in China, and for IKEA, it will inevitably receive certain impacts and impacts.

I. Qumei "You + Life Experience Store"

In August 2016, the first "You + Life Experience Store" of Qumei Furniture was opened in Beijing Sanyuanqiao. In addition, in April 2018, Qumei Home made the latest in the Asian Games Village with the theme of “more beautiful encounters”. The "You + Life Experience Store" is released, integrating home, shopping and social, and the experience is better.

II. O-Home Experience Home by Country Garden 

The O-Home was incubated by Country Garden. In 2017, the “3S Strict Selection Model” was launched to actively deploy the offline experience store. More than 40 offline experience halls were arranged in more than 30 cities across the country.

III. "Hometimes" by Tmall 

In September 017, Tmall launched the "Hometimes Home Age" concept store, located in Hangzhou. At present, the third store is in the family era. In the site selection, it is also in the core business district. At the same time, you can also filter out your favorite products according to different consumer preferences.

Online experience store, with large screen and VR experience equipment, relying on Ali's big data to improve its marketing plan.

IV. B&T Home by B&Q

In November 2017, B&T home, the first home smart store in B&Q, officially landed in Shanghai. In March 2018, in Beijing and Shanghai, B&Q ushered in the birth of five experience stores.

Artificial intelligence, black technology, big data and the Internet of Things, the application of a variety of innovative means to enhance the offline home experience.

V. Easyhome Experience Hall

In February 2018, the family actually introduced more than a dozen investment corps headed by Alibaba, using Ali's strength to speed up, and jointly build a cloud decoration platform, from the decoration design, material purchase and construction management full link.

In terms of coverage, the Easyhome Experience Mall covers the large consumer formats such as furniture and building materials, fresh supermarkets, catering theaters, children's playgrounds, digital intelligence, physical fitness and home-based care.

VI. Shangpin Home Collection Store

In April 2018, Shangpin Home Collection Store was the first “Super Collection Store” (C Store) to promote the slow life experience. It opened in Shanghai and integrates home, fashion, art and social. The 3000+ square lifestyle experience center To create a better home experience atmosphere. At the same time, the brand culture of luxury and individuality is also in line with the consumption habits of the current 8090.

Since 2016, more new retail home experience stores emerged in China, for IKEA, it is also a big impact. In the home experience store, VR, artificial intelligence, big data analysis and other "black technology" are introduced, so that more quality products can reach the precise customers, and while deepening new retail, they can also promote the home. Industry development.

(Source: JJGLE.COM)